REach® Team

Constance FreedmanConstance Freedman

Founder and Managing Director of REach®


Constance Freedman has been working in venture, technology and real estate since 1997.  She joined the NATIONAL ASSOCIATION OF REALTORS® as Vice President of Strategic Investments in late 2008 to launch its strategic investment arm, Second Century Ventures (SCV).  

Prior to joining SCV, Constance was an investor at Cue Ball, an early and growth stage investment firm focused on the information services and consumer sectors. At Cue Ball Constance helped to form Cue Ball Capital and played an integral role in all aspects of Cue Ball’s investment process including taking on an interim executive role at one of its portfolio companies. Prior to Cue Ball, Constance was an Associate at Mt. Auburn Partners, a private equity firm focused on investments in business and consumer services. Constance has seven years operating experience at technology start-ups including Molecular (backed by CMGI, acquired by Isobar) and (acquired by Lawson). Constance also spent three years as a licensed real estate professional.

Constance has led all of SCV’s investments and takes an active board role in each company.  She is on the Advisory Board of the National Venture Capital Association’s Corporate Venture Group and on the Board of Overseers of From the Top.  She is active in the Venture and Entrepreneurial community as a mentor to young companies and frequent panelist at industry events. She earned a BS from Boston University and a MBA from Harvard Business School.


Mark BirschbachMark Birschbach

Principal - REach®


Mark comes to REach® with a valuable background of start-up and M&A experience.  He is responsible for the development and execution of REach® and is also responsible for identifying, evaluating and executing strategic investments for SCV as well as supporting existing SCV portfolio companies.

Prior to joining SCV, Mark was the COO at Monthlys Inc., an e-commerce start-up company funded by Lightbank (Groupon co-founders) providing a go-to marketplace for consumers to discover, purchase and manage subscriptions and memberships to local products and services.  Prior to Monthlys, Mark was the President & COO of Active Radius, LLC, a start-up company that provides technology-based marketing solutions to real estate and other service professionals, where he established and executed the strategic vision of the company and built and managed all departments within the organization.  Prior to Active Radius, Mark was a Vice President in Investment Banking at Citi where he led transaction teams during the execution of M&A and capital markets transactions across a broad range of industries including a significant focus on technology, media and telecom.

Mark is active in the entrepreneurial and technology communities serving as an adviser and consultant to several start-up companies.  Mark received a BBA from the University of Notre Dame.


Shalin ShethShalin Sheth

Sr. Associate NAR REach®


Shalin Sheth has been critical to the launch of REach® and plays a key role in all of its operations from idea generation to execution.  In addition, Shalin works with Second Century Ventures to help identify, evaluate, and execute investments and support existing portfolio companies.

Prior to Second Century Ventures, Shalin worked at Google where he developed sales strategy for its daily deal product. Shalin was previously at Tabula, a venture backed Silicon Valley start-up, where as Product Manager he set the direction of its cloud based software tools resulting in the alpha release to the first set of customers. Prior to Tabula he worked at Xilinx, a semiconductor company, where he defined new product features and was awarded two patents on security solutions. Shalin is also a licensed real estate professional.

Shalin was previously on the Board of Directors and remains active with the Foundation for Freedom, an education based non-profit promoting literacy.  Shalin holds an MBA from Kellogg School of Management and has earned a MS and BS in Electrical and Computer Engineering from Carnegie Mellon University.