REach® 2015 Accelerator Program Schedule

Major Dates and Tentative Schedule

Application Dates

December 19, 2014 – Early Application Deadline

March 19, 2015 – Application Deadline*

March 2015 – All companies selected

April 2015 – Program Begins


Structure & Key Dates

The REach® Program is 8 months long and is composed of intensive educational seminars, extensive mentorship, access to a defined customer base and exposure to NAR’s 1M+ REALTORS®


  • Location:  Semi-virtual**
    For those companies that wish to take advantage of workspace and colocation with other REach® companies, there will be space provided in downtown Chicago, however, there is no requirement for companies to move. 
  • Events:  we do expect all founders, regardless where the company resides, to be physically present for the intensive education seminars, strategic planning sessions and recommended industry events. Founders should expect to be onsite at REach® or to be attending other industry events approximately one week per month through the duration of the program.
  • Insight Panel – dedicated time and captivated market to test your products and promotions
  • Portfolio Meetings: REach® companies will have the opportunity to attend meetings and interact with the NAR family of Investments


Key Dates:

  • Week of April 20, 2015: Program Kick-Off, Chicago, IL

  • Week of May 12, 2015: NAR Midyear Convention,  Washington DC (~10,000 attendees)

Demo Day 1: the unveiling

Tradeshow Expo featuring NAR REach® Companies

  • June 2015: Second Century Ventures Portfolio Summit, Location TBD 

  • June 18, 2015: CRE Tech Intersect, San Francisco, CA (Commercial Track)

  • Week of August 3, 2015: Inman News Real Estate Connect, San Francisco, CA
  • Week of August 10, 2015: NAR Leadership Summit, Chicago, IL

  • September 2015: Industry Event, Location TBD

  • October 2015: Industry Event / NAR Annual Prep, Location TBD

  • Week of October 8, 2015: SIOR, Fall World Conference, Chicago, IL (Commercial Track)

  • Week of October 13, 2015: NAIOP, Commercial Real Estate Conference, Toronto, Canada (Commercial Track)

  • Week of October 29, 2015: CCIM,  Fall Conference, Austin, TX (Commercial Track)

  • Week of November 13, 2015 - NAR’s Annual Convention, San Diego, CA (~25,000 attendees)

Demo Day 2: the culmination 

Tradeshow Expo featuring NAR REach® Companies


High Level Curriculum

Real Estate Specific

  • The industry as you never knew it
  • Customers – your buyers may not be who you think they are
  • Distribution Channels
  • Partner Relationships
  • Communication Strategies
  • Execution tactics – Strategic planning, product roadmaps and industry outreach
  • Social Media tools, tips and tricks
  • Mentor Feedback – One on one mentorship from industry experts including top REALTORS®, top Brokers, VCs and entrepreneurs who will provide invaluable feedback on your product, your plan and your execution strategies. See our list of mentors for more detail
  • Insight Panel – beta users, group forum product feedback


  • Getting to scale
  • Monetization strategy  
  • Success metrics
  • Lead generation, tracking and conversions
  • Business economics
  • Investor opportunities
  • Termsheets

Post-NAR REach®

We hope that NAR REach® alums conclude the program by entering into a long term partnership with SCV or NAR but regardless, the benefits of the program are evergreen; as an alum you’ll always have access to the NAR REach™ Accelerator team, the other REach® Accelerator participants and the relationships you have cultivated along the way.


* Note that companies will be accepted on a rolling basis – the earlier you apply the stronger the chance you have for being accepted.

**You are not required to co-locate to be part of the NAR REach® Accelerator program however, for those teams that have the flexibility to do so, it is highly suggested.  Those that do take advantage of being onsite for the duration of the program will have the ability to more easily take advantage of NAR’s resources as well as have the advantage of learning from one another. We will offer you and your teams workspace free of charge in or near NAR’s headquarters. 

For those teams that have less flexibility, we do expect that the founders will be present for key events throughout the program.