Jeffrey Campbell is a senior level executive that brings 20 years of hands on Direct Marketing and
Direct Response experience to Geographic Farming. Jeff has an accomplished track record in the
development and execution of marketing campaigns that utilize multiple media channels while
concurrently optimizing operating efficiencies. In addition, he has helped facilitate the growth
and development of businesses under his management by securing early and later stage
Prior to joining Geographic Farming, Jeff served as the President of UFC FIT, a joint venture
between the venture firm, New Evolution Ventures, and the UFC, the world leader in MMA
sports. The new business unit was created to facilitate the distribution of an at home fitness
program designed to combine the best in class fitness programming with MMA training
Jeff also served as the Executive Vice President of SENSA where he oversaw customer acquisition
and retention. Under his guidance, the brand grew from $35mm in revenue to $180mm in
revenue in only 3 years. By utilizing Direct Response, the company was able to build brand
awareness while growing sales. During his tenure, his team was nominated as Marketer of the
Year by the DRMA for 2011, 2012, 2013, and won in 2012.
Prior positions include roles as the Chief Operations Officer for Dermacia, Inc., a leading
cosmeceutical company based in Southern California, President of UltraConversions, a wholly
owned subsidiary of Intermix Media (previously eUniverse), and Chief Operations Officer for US
Capital, a financial marketing firm focused on the subprime credit sector.
Jeff received his BA from the University of California, Berkeley, and was awarded his MBA from
the University of California Los Angeles.